Desiree Parth has always had an intrinsic passion for fashion and beauty. Possessing a keen sense of personal style early in life, it was the trends she encountered while traveling the world that still inspire her today. A self-made style and beauty expert, Desiree relies on her intuitive fashion sense plus her insatiable curiosity and creativity of beauty products.
Born and raised in Brazil, Parth followed in her parents’ footsteps by studying medicine. Since Desiree always had a passion for beauty, she studied and graduated with a degree in dermatology in Rio de Janeiro, Brazil. She knew deep down that she wasn’t meant to practice medicine as she simultaneously pursued her interests in the fashion and beauty industries under the radar. It wasn’t until coming to Miami ultimately to live that she decided to pursue a career in what she loved most, beauty.
Upon her arrival to Miami she was accepted for the G.E.S.T fellow program at University of Miami where she continued her study of dermatology. After her fellowship she worked with cosmetic plastic surgeon, Dr. Paul Wigoda MD.
Eager to align with an internationally known brand, in 2002, Desi worked as a spa coordinator for Le Spa Lancôme. During her 6 years with Lancôme, she gained extensive experience in customer service and management within the hospitality and beauty industry.
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Parth, a driven entrepreneur with her own vision, opened Blue Beauty & Fashion Boutique in Florida in 2006. Catering to the area’s plentiful Brazilian population, Desiree Parth as a true fashionista , added fashion consultant to her skill set. This offered another well-needed service to her rapidly growing clientele and her spot on shoppers’ intuition led to strong word of mouth buzz. Desiree was in demand.
With her businesses booming, in 2009, Parth opened Deeversus Fashion+ in Miami. The private, appointment-only studio provided clients with concierge-style fashion consulting, and additionally allowed Parth an outlet to focus on fashion designing and outsourcing.
“Be a trusted resource to the media and learn how to sell your vision and brand.”
Parth also served as designer and on-air personality for Global Glamour, an international lifestyle fashion brand. The unique fashion collection, founded as a sister brand to sun-safe accessory brand, Physician Endorsed, provided Parth the opportunity to share designs with women worldwide. An avid traveler, Desi started to incorporate trends she discovered abroad that are affordable for a fashionable consumer.
Her consulting came to life on QVC when she appeared as on-air spokesperson for the Global Glamour product line. Since 2009, Parth has shared her beauty tips as a beauty columnist for Miami-based magazines and Brazilian Newspapers. Fluent in English, Spanish, Portuguese, and Italian, Desiree Berindoague Parth serves as a trusted beauty expert who can share her knowledge internationally.
In 2011, her in-depth knowledge about skin care and her experience in the beauty industry came in handy when she had the opportunity to take over newly opened NailBar in Midtown-Miami. Parth embarked on the new project with passion and fearless creativity. By adding “beauty lounge” to the mix, adding her own stylish twist, Desiree Parth transformed NailBar and Beauty Lounge into the coolest place in Miami for nails and beauty. Soon after, NailBar and Beauty Lounge had beauty editors from around the world buzzing about it being the beauty destination in Miami.
Nail Bar and Beauty Lounge was named top 10 salons offering nail art in the United States by Maried Claire Magazine and was named Best Nail Art place by Allure Magazine. In 2014, InStyle Magazine named Nail Bar top ten nail salons in the United States. Miami New Times sited as a favorite beauty spot for Celebrities and local V.I.P’s and dubbed it “Best Nail Salon.” In 2012, 13, and 14 Gilt City Best of Beauty listed it as top ten nail salons.
“Beauty is never allowing anything or anyone to stop you from creating your own happiness.”
In 2015 Parth sold the successful Nailbar and Beauty lounge to dedicate time to her creation of a cosmetic line and beauty products. With her new company, Desiree Global Beauty, she proudly created NEXA®, an all-in-one advanced eyelash and eyebrow growth serum which boasts an eye color safe formulation designed to create face-framing eye beauty. Indicated to stimulate and enhance hair length, density, strength and volume, NEXA is an essential tool in your beauty regime.
Desiree currently resides in Miami Beach, Florida. She’s still the go-to resource for friends, family and others who are referred to her for and advice on beauty treatments, products, supplements, and of course fashion. She’s fully immersed in the development of her new products and even plans on writing a book focused on the real Miami lifestyle. A busy entrepreneur and mom of a young boy, Desiree Berindoague Parth also considers physical fitness and working out her meditative escape.
“My greatest desire is to bring great products to the marketplace, live a well traveled, fun filled life of love and abundance. I want my son to grow up knowing that enduring qualities such as strong self worth, integrity, loyalty and perseverance are rare beautiful traits to value in a woman.”
DESIREE GLOBAL BEAUTY
1521 Alton Road, #705
Miami Beach 33139